Get beginners onto your start line

SoftStart Tri sends first-timers to sprint, try-a-tri, pool-swim, and relay races. Featured listings put your race in front of people who are choosing their first event, not browsing Ironman calendars.

Race director: Featured listing

$29/mo founding x 3

Then $49/race/month. Free basic listing always stays free.

Featured card on SoftStart Tri home + your state page
SoftStart Score and beginner tags highlighted
Tracked registration link with SoftStart UTMs (utm_source=softstart&utm_medium=featured&utm_campaign=your-race)
One SoftStart newsletter mention when Beehiiv launches
Risk reversal: If a paid featured month delivers fewer than 50 unique clicks to your registration URL (counted from SoftStart UTM links in Cloudflare analytics), the next month is free. You keep the listing.

Shop: Featured listing

$19/mo founding x 3

Then $39/shop/month.

Featured on Clubs & Shops + nearby race “train with” panels
Callout for fittings, rentals, newbie clinics
Same UTM click report
Risk reversal: under 25 unique clicks in a paid month -> next month free

Club: Free listing + badge

Always free for USAT/RRCA clubs and beginner groups.

Free listing on Clubs & Shops
“SoftStart beginner-friendly” badge if you run newbie swims, no-drop rides, or couch-to-sprint support
Shown near nearby race pages
Optional newsletter swap later (no fee)

Add your club

How click tracking works

Featured registration links include SoftStart UTM parameters. We count unique clicks from SoftStart pages in Cloudflare analytics for your campaign. No invented traffic. Report emailed at month end on request.